More Than Just A Breakfast Meeting

More Than Just A Breakfast Meeting

We all know that breakfast is the most important meal of the day. It sets you up for the day, creates the internal fuel you need to function and kicks your mind into gear. But for 57 Reading based businesses, Friday morning’s breakfast is not just important – it’s essential to the success of their businesses. That’s because every Friday, they have breakfast with a group of like-minded business owners, helping put them in the right mindset for the day and recharging their batteries. But why does BNI make breakfast the most important thing you’ll do on a Friday?

 

Why Breakfast Meetings?

 

Do a quick Google search for business networking and you’ll find a group for almost every time of day. Some groups meet for mid-morning coffee, while others lunch together, and even dinners and evening drinks are a popular option. But breakfast is still one of the most common and well attended meeting times, and the reason for this is simple. You still get to spend your day doing your job. At BNI, we kick off between 6 and 6.30 in the morning with open networking and, most importantly, breakfast. Getting up and ready for networking at 6.30am shows a level of commitment and engagement with your business that certainly gets you noticed. But it also means the meeting doesn’t cut into your work day, so it won’t interfere with your valuable time. You’re also coming into the meeting in a completely clear frame of mind – you’ve not had any of the emails that need replying to, disasters in the office or last-minute meetings that can distract you from the meeting, so you can give it 100% of your attention and focus. And of course, sitting down to breakfast and discussing your week, business and your plans is a great way to motivate you for the day ahead!

 

 

A Structure To Generate Results

 

BNI meetings aren’t just a good place to come and meet people. They have been carefully structured to help members get to know more about each other’s businesses, identify opportunities and work proactively towards generating referrals for each other. In other words, it’s designed to generate results. For the time-poor business owner, BNI can be the most important marketing meeting of the week, and becomes a fundamental part of their overall marketing strategy. The structure of every BNI meeting is the same, and encourages all of the elements of good networking and good business. It includes:

 

 

  • A well-structured 1.5- hour breakfast meeting, finishing before the work day starts
  • A carefully organised 20-point agenda
  • A 5-minute education slot to help members make better use of their membership
  • 50-second pitch slots to talk about your business and highlight specifically what you’re looking for.
  • Ample opportunity for open networking, to build relationships and organise 1-2-1’s

 

All of this encourages members to participate actively in the chapter success, helping them get the most out of their membership every week.

 

 

Building Relationships, As Well As Toast Towers

 

Of course, it’s not all about the breakfast (though who doesn’t love a good toast tower). The fact that the meeting happens every week, with each and every member committed to attending, enables you to get to know each other, both personally and professionally, which is the basis for a strong business relationship. It’s the power of these connections that opens up opportunities, not only with the members, but also with their contacts. This is one of the biggest benefits BNI has to offer – a strong focus on building relationships, creating trust and providing support for fellow business owners in your area. And all of this is done with a coffee in one hand and a bacon sandwich in the other.

 

 

At Reading Central, we are proud to have the title of ‘platinum chapter’, which means we have achieved a level of sustainability and growth above many other chapters in our area. Our thriving business community passes over £265,6000 in confirmed revenue in a single year – and you could have a share in that! If you’d be interested in visiting us, all you have to do is get in touch with us today and book your visit by clicking here. We can’t wait to meet you!